Client: Allianz
Type: Art Direction
Program(s): Sketch
Allianz wanted to create a Careers campaign that celebrated their partnership with the Olympics and Paralympics. The concept was to create an interactive quiz that helped the user to discover more about Allianz' partnership, and how the user could be a part of that if they joined the Allianz team.
I was tasked with the design and Art Direction so that the concept was ready to be handed over to Motion GFX team for production. At my disposal was a repository of Allianz approved illustrations and the Allianz Styleguide.
Using Sketch I was able to create a storyboard that centered around the concept of a "Game Show." The user would be asked a series of questions from the Game Show Hosts and they would have to answer these questions to progress the story.
Right or wrong the viewer will be told, in an engaging way, the story of Allianz and their partnership with the Olympics and Paralympics.
Creating the storyboard in Sketch allowed for a smooth handover for the Motion GFX team. As the look and feel was already established and composed in vector form, it took less time and effort for the animators to take the design and animate it. The storyboard also allowed the voiceover to be recorded simultaneously with the animation production which resulted in a shorter turnaround in time for the 2022 Olympics and Paralympics
https://careers.allianz.com/content/Olympic-and-Paralympic-Movements/?locale=en_GB