Client: Sachsenlotto
Type: Youtube video advert, social media campaign, html5 advert banner campaign
Program(s): Adobe Photoshop, Aftereffects, Adform
Sachsenlotto requested a new campaign for their newly launched "Games" service. Three different motifs that fell under the same theme were designed and agreed upon by the client. My role was to animate these motifs so that they could be used across multiple communication channels - Youtube, Instagram, their website and any other website on the internet hosting google ads.
The concept was crafted to captivate a younger generation eager to play small games and have fun, deliberately avoiding negative stereotypes of addicted gamblers. The adverts needed to be lighthearted and engaging, with a relatable vibe that resonated with the audience. Most importantly, they had to be a enjoyable, making sure that fun was at the forefront of the experience.
The variations maintained a consistent theme, ensuring they were easily recognisable between posting intervals through Instagram posts, reels and stories.
The banners were meticulously optimised both visually and technically for every platform and medium, ensuring seamless sharing via Google Ads. The HTML5 banners were then rebuilt in Adform, where I attempted to preserve the animation sequences from the social media content for continuity and a more cohesive user experience.
