Client: Youniqx
Type: Motion / Explainer Videos
Program(s): Adobe AfterEffects, Sketch
I was brought in to develop a series of explainer and promotional videos for Youniqx.
The goal was to communicate fairly complex subjects in a way that felt approachable to both prospective clients and the wider public, particularly around digital identity, digital wallets and how these systems are used in real-world situations.
Many of the existing examples in this space felt very abstract and disconnected, often relying on generic visuals and overly technical messaging.
My approach was to make the experience feel more personal and tangible.
Rather than focusing purely on polished interfaces or technical diagrams, we guided viewers through relatable situations and visual storytelling that helped explain both the problems and the benefits in a more human way.
A key part of the process involved taking Youniqx’s newly established corporate identity, style guide and visual assets and translating them into a motion language that could support the story being told while still feeling consistent with the brand.